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Selfies and Image
Many people are taking selfies and posting them on social media, which is fuelling their self-awareness of their appearance, particularly around the eyes. Perception of beauty varies between cultures, but all of us agree that it includes a pleasing soft appearance, with smooth curves and fullness. A lot of the observer’s focus is on the eyes but increasingly also the nose and the jaw line.
Clearly, there are differences in perceived beauty between men and women. With Instagram, Facebook and advanced smartphone technology, people are taking hundreds of pictures of themselves and posting these on social media. They are therefore noticing more details in their face, and through this technology, we are changing the way we see ourselves.
We are used to looking straight at ourselves in the mirror, where we only see the front plane of the face, the forehead, the eyes, the nose, the front of the cheeks, the lips and the chin. However, with selfies, the positioning is different and so we see ourselves obliquely, from above, and partly from the side. Most often we are looking up at our smartphone when we take a selfie, so we become aware of different aspects of our face, not just around the eyes, but the cheeks and down to the chin and the jaw line.
It is not surprising that non-surgical cosmetic procedures are on the increase, including ultrasonic guided tightening with Ultherapy for the jaw line, Hyaluronate gel fillers, such as Restylane and Juvederm for the tear troughs (TearFill) and Sculptra Poly-L-Lactic Acid, which in experienced hands is excellent for an older person, over 50, wanting general facial volume rejuvenation of the temples, cheeks, jawline and around the mouth (not in the tear troughs and not 0n the lips, where it is not used), such as SculptVisage and SculptEyes.
As long as selfies are here, people will want to improve all aspects of their face.

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